Privacy Policy
Our privacy policy
Last updated: 27 July 2025
GLORIAPR LTD (trading as BigFive.ly) is the data controller for this website and the B5+ report. We are registered in England & Wales (Company No. 16313878) with our registered office at 182-184 High Street North, London, E6 2JA, United Kingdom. This privacy policy explains what we collect, on which legal bases, how long we keep it, your rights, and how to contact us.
What data do we collect?
We collect the minimum data needed to provide the free test and the paid B5+ report. This includes: identity and contact data (e.g., name, email, billing details if you purchase), test and report data (your answers and generated scores/metrics), technical/usage data (IP address, device/browser info, pages viewed), transaction/tax data, consent logs (what you agreed to and when), and any information you send to support. We do not intentionally collect special-category data unless you voluntarily provide it in free‑text fields.
Data from 'Save with Google'
If you choose to save your results using your Google Account, we securely collect and store (with your explicit consent) your name, email address, and profile picture URL to link them to your results. You can revoke this access at any time from your Google Account.
We never collect or store your Google password.
We use Google Analytics (with IP anonymisation for EU/UK visitors) and may use Meta/Facebook Pixel to understand how users interact with our site and measure campaigns. In the EU/UK, these non-essential cookies are only set after you give consent, and you can withdraw it at any time via “Cookie settings”.
Google Analytics does not allow the collection of personally identifiable information. Read more about its privacy practices here.
How do we collect your data?
You directly provide most of the data we process when you take the test, buy a B5+ report, or contact support. We also collect certain technical data via cookies or similar technologies. In the EU/UK, we do not set non-essential cookies (e.g., analytics/marketing) until you have opted in.
How do we use your data?
We use your data to: (1) provide the free test and generate/deliver your B5+ report (legal basis: contract); (2) run analytics and marketing where you consent (legal basis: consent); (3) secure and improve our services and prevent fraud (legal basis: legitimate interests); and (4) meet our legal obligations, such as tax and accounting (legal basis: legal obligation).
Cookie Policy
This section explains what cookies and similar technologies are, how we use them, and how you can manage your preferences.
How We Use Cookies
- Strictly Necessary: Required for core functionality like security, payment processing, and remembering your privacy choices.
- Analytics: To understand how visitors use our services (e.g., Google Analytics 4). These are non-essential and require your consent in the EU/UK.
- Advertising/Marketing: To measure and improve our marketing campaigns and deliver optimised ads (e.g., Meta/Facebook Pixel, Google Ads). These are non-essential and require your consent in the EU/UK.
Legal Basis & Consent
For visitors in the EU/UK, we only set non-essential cookies (analytics/advertising) after you give consent. You can withdraw or change your consent at any time via the ‘Cookie Settings’ link in our site footer or by contacting us. We keep records of your consent choices for compliance purposes.
Managing Cookies
- Use the Cookie Settings link on our site to enable or disable non-essential cookie categories.
- You can also adjust cookie settings directly in your browser to block, delete, or limit cookies.
- If you block certain cookies, some features of our site may not work as intended.
Cookies We Use
Below is a non-exhaustive list of the main non-essential cookies and pixels we may use. This may change as our services evolve.
| Name / Identifier | Provider | Purpose | Typical Lifetime |
|---|---|---|---|
| _ga, _ga_*, _gid, _gat | Google Analytics 4 | Distinguish users, throttle requests, and generate aggregate analytics. | Up to 2 years |
| _fbp | Meta / Facebook Pixel | Identify browsers for ad/remarketing measurement and optimisation. | 3 months |
| _gcl_au | Google Ads | Store and track conversions for Google Ads campaigns. | 3 months |
Strictly necessary cookies (e.g., for security or sessions) may also be set. These are essential for the site to function and are not used for tracking.
How do we store your data?
We store your data securely and only for as long as necessary. Typical retention periods: transaction/tax records 6–10 years (as required by law); test and report data 5 years; support tickets 3 years; cookie identifiers for their stated lifetimes. You can request deletion of your personal data where the law allows.
Our service providers (e.g., Stripe for payments, hosting providers, analytics and email tools) process personal data on our behalf under data protection agreements. Where data is transferred outside the UK/EU (e.g., to providers like Google or Meta), we rely on recognised transfer mechanisms like the Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum to protect it.
Regional Supplements
A) EU / UK (GDPR / UK GDPR)
You have rights of access, rectification, erasure, restriction, portability, objection and to lodge a complaint with your DPA (e.g., the UK ICO). Non-essential cookies are set only after opt-in. International transfers rely on SCC + UK IDTA.
B) United States (CCPA / CPRA and similar)
California residents may access, delete, correct and opt-out of the “sale” or “sharing” of personal information. We do not knowingly sell personal data; tracking technologies are used only after consent. Use the 'Do Not Sell/Share' link or cookie banner to opt out.
C) Other Regions
For Canada (PIPEDA), Australia (APPs), Middle-East PDPLs, and APAC laws, you retain local rights to access, correction and withdrawal of consent. International transfers use SCCs or equivalent safeguards.
How to contact us?
You can exercise your data protection rights (access, rectification, erasure, restriction, portability, objection, and withdrawal of consent) by emailing support@b5.ly. You also have the right to complain to the UK Information Commissioner’s Office (ICO) or your local data protection authority.